SEASON 03, EPISODE 08: Becoming Your True Self with Sierra Imari

In this episode, Anuli talks with tech-focused Creative Advisor and Strategist, Sierra Imari, about her current chrysalis era, her love of The Sims, and how it feels to bet on yourself.


Featured speaker: Sierra Imari

Sierra Imari is an embodiment of the crossroads where entertainment and technology meet, paving the way for a new era known as Entertech. With a passion that stems from the intricacies of music, storytelling, and the magic of creative expression, Sierra has been making waves in the industry as a tech-focused Creative Advisor and Strategist. Her experience is as diverse as it is impressive, with a track record that includes leading brand partnerships with Microsoft, liaising with the Trademark Office, and advising creative professionals at renowned record labels such as LVRN, Interscope, and educational entities like the Los Angeles Film School. Sierra's work is more than a career; it's a testament to her belief that the fusion of creativity and technology can redefine the boundaries of artistic expression and pave the way for the future of entertainment.

Follow Sierra Imari

@genzexec (Instagram), @genzexec (Twitter), @genzexec (TikTok)


Referenced Materials

Boellstorff, Tom. 2012. “Rethinking Digital Anthropology” in Digital Anthropology. Eds Horst, Heather A. and Miller, Daniel. London: Berg.

Chu, Chin-Ning. 1994. “Thick Face, Black Heart: The Warrior Philosophy for Conquering the Challenges of Business and Life.” London: Balance. https://bookshop.org/p/books/thick-face-black-heart-the-warrior-philosophy-for-conquering-the-challenges-of-business-and-life-chin-ning-chu/11014385?aid=87607&ean=9780446670203&listref=season-3-reading-list

Cole, Sean. “The Oral History of ‘The Sims’, the World’s Most Enduring Game.” VICE. https://www.vice.com/en/article/wxn44z/sims-game-an-oral-history

Favis, Elise. “How The Sims navigated 20 years of change to become one of the most successful franchises ever.” Washington Post. https://www.washingtonpost.com/video-games/2020/02/04/how-sims-navigated-20-years-change-become-one-most-successful-franchises-ever/

Nemeth, Maria. 2000. “The Energy of Money: A Spiritual Guide to Financial and Personal Fulfillment.” New York: Wellspring/Ballantine. https://bookshop.org/p/books/the-energy-of-money-a-spiritual-guide-to-financial-and-personal-fulfillment-maria-nemeth/9055093?aid=87607&ean=9780345434975&listref=season-3-reading-list

Rossen, Jake. “A Brief History of The Sims.” Mental Floss. https://www.mentalfloss.com/article/644263/brief-history-sims-video-game.

Russell, Legacy. 2020. “Glitch Feminism.” London: Verso. https://bookshop.org/p/books/glitch-feminism-a-manifesto-legacy-russell/14358138?aid=87607&ean=9781786632661&listref=season-3-reading-list

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